What? Facebook is the world's largest social network, encompassing more than 500 million active users. It allows users to create a profile, connect with friends and family, share photos, send messages, join groups and become a "Fan" of various products, organizations and companies by "liking" them.
Why? Customers trust recommendations from their friends and family, so having a Fan Page is a great way for your business to expand your reach and create brand promoters. Your business's Fan Page offers another outlet for customers to connect with you and a unique environment to interact with them.
How? Build a Fan Page for your business and Listen, Ask, Respond, Share, Reward and Provide.
- Listen. Frequently monitor what consumers are writing on your Fan Page's wall and what they are commenting on within your Fan Page.
- Ask. Ask questions to your fans by updating your status to increase engagement along with letting them know that you value their opinions and answers.
- Respond. Respond to questions and other posts as well as encourage them to engage in other ways, such as sharing photos that correspond with your business's products.
- Share. Post exclusive photos from sales events or show "behind the scenes" photos that will make fans more inclined to engage with your Fan Page and stay a fan for a long period of time.
- Reward. Make your fans feel special by sharing special offers, discounts and promotions that are currently running and may be exclusive to the Fan Page.
- Provide. Provide product information, directions to your location(s), store hours, along with links to your website and other social media pages.